11/24/2009"Ponderosa Helps Clients Improve Sales Efficiency with Powerful New Contact Management Tools"
November 24, 2009 — Ponderosa Enterprise Resource Planning (ERP) software for lumber and building material manufacturers and distributors today announced a suite of powerful new Contact Management tools to help drive sales with more precision and at a lower cost.

The new Contact Management capabilities maximize sales efficiency by providing a central launch pad for salespeople. For existing customers, Ponderosa’s comprehensive Customer Order Guide provides a detailed view of each customer’s specific purchasing patterns. Salespeople can utilize this data to understand changes in customer activity that can be adversely affecting revenue. Additionally, the software provides a quick view of each customer’s credit information, A/R detail, open orders and complete invoice history.

For generating new business, Ponderosa provides a suite of new tools to help track contacts, prospects, sales opportunities, quotes and orders― even enter new orders―at the click of a button. From the Daily Sales Call and Prospect List to the software’s integrated calendar to track due dates for quotes and additional sales activity, Ponderosa puts all data at the fingertips of salespeople, from a central location, and eliminate hunting around menus for the function they need.

“A key to sales success is a deep and thorough understanding of each customer,” said Pat Gannon, vice president of sales for Ponderosa. “Ponderosa’s new Contact Management features provide a host of convenient, well-thought-out tools that offer simple, on-demand access to the critical information sales reps need to make the most profitable decisions and close more business.”

For sales managers, Ponderosa provides a high-level view of open and closed sales opportunities. You can quickly determine salesperson goal achievement and statistical analysis and see how each rep is performing this week, this month, over the same period as previous year or other comparative metrics.

In addition, Ponderosa’s built-in Activity Analysis feature provides classic sales pipeline information such as sales conversion rates, close probability and other information, all in intuitive graphical charts.

Ponderosa ERP Software for LBM and Millwork Distributors

Available for manufacturers and distributors of lumber, building materials and millwork, Ponderosa is contemporary, Windows-based Enterprise Resource Planning (ERP) software that enhances productivity, improves margins, reduces costs and maximizes the service level that you provide to your customers. Ponderosa’s fully integrated inventory, production, delivery, service, and accounting modules help you automate processes, manage your operations more efficiently and make the most informed business decisions. Ponderosa can be implemented on-site (server-based) or as an on-demand, web-based (Software-as-a-Service) application hosted at Computer Associates’ secure data center.

For more information, contact your Ponderosa Account Manager at 800.422.4782 or visit www.caisoft.com/ponderosa.